Product Designer · B2B SaaS · AI · Fintech

Yusra
Ather.

3+ years building interfaces people don't hate. CS-trained, developer-fluent — faster handoffs, no "figure it out in dev" moments.

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100M+
Users · 20+ Products
3+
Years End-to-End
0→1
Products Launched
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Open to work · Lahore → EU / US
Product Design UX Research Design Systems AI Tools B2B SaaS Fintech Figma Framer Interaction Design Dev Handoff Product Design UX Research Design Systems AI Tools B2B SaaS Fintech Figma Framer Interaction Design Dev Handoff

Selected Work

Case Studies
that shipped.

2025 · B2B · Internal tool

Password protected
→ View Prototype

Drag & Drop Table
Layout Maker

Restaurant tech · No-code table layout builder

↑3× faster onboarding for restaurant partners
↓40% fewer order errors from wrong table mapping
Drag & Drop Table<br>Layout Maker
ABOVE
DATA

2025 · B2B · Marketing AI tool

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AI Audience Builder

Marketing tech · AI-powered audience creation

↓75% faster audience creation
↑2.5× more accurate targeting
AI Audience Builder

2025 · Web & Mobile · Travel / Aviation

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Jethop Website
Redesign

Aviation platform · Simplifying private jet bookings

↑50% faster booking flow
↓35% reduction in drop-offs
Jethop Website<br>Redesign

2025 · B2C · AI tool

↗ Live Site

Custom Design System
Generator

AI tool · Design System Builder

↑Task completion improved 25%
↑Live product · shipped to market
Custom Design System<br>Generator
AdVuAI

2025 · B2B · Martech

↗ Live Site

AI-powered Marketing
Analytics Platform

AI tool · Marketing tool

↑4.8× Total ROAS improvement
↑Live product · shipped to market
AI-powered Marketing<br>Analytics Platform

2023 · Web · Dev Studio

↗ Live Site

Matellio Website
Design

Software development studio · Bold digital transformation

↑Live product · shipped
↑Add your stat here
Matellio Website<br>Design

About

The designer
behind the work.

I'm Yusra — a product designer who studied CS so I actually understand what I'm asking engineers to build.

No "we'll figure it out in dev" moments. Ever. Based in Lahore, open to relocating to EU or US.

● Open to work · EU & US
FigmaFramerSketchWebflow UXpilotVercel v0LovableIllustrator PhotoshopJiraHTML/CSSAgile/Scrum User ResearchUsability TestingDesign Systems
Experience
Product DesignerMay 2023 – Present
Phoenux.Design · Remote (US)

Built a scalable design system across 20+ products for 100M+ users. Led UX redesign of Foodics Cashier (−30% friction, NPS +15). Designed Ferd AI, Audience Builder AI, AdVu AI, and a spatial floor-plan builder.

UI/UX DesignerOct 2022 – May 2023
Fabintel · Lahore, PK

Designed marketing visuals, brand assets, and SEO-optimised layouts for client campaigns.

Education
BSc Computer Science2018 – 2022
University of Okara · CGPA 3.4/4.0
Certifications · Uxcel
Product DesignerUI/UX DesignerAccessibility Color PsychologyMobile DesignWireframingUI Components

Let's Talk

Got a
project?
Let's make
it real.

iyusraather@gmail.com
LinkedInYusra Ather ↗ Behanceyusraather ↗ Dribbbleya-22 ↗ Emailiyusraather@gmail.com
Status● Open to work